My past research projects include consumer psychology in hospitality (e-commerce, online booking, and privacy concerns), traveler behavior (travel stress and coping strategies), and CSR (e.g. food waste prevention in foodservice operations).
My current research projects focus on CSR (corporate social responsibility), specifically in understanding employee relations, employees' well-being, and job crafting in the hospitality industry.
My current research projects focus on CSR (corporate social responsibility), specifically in understanding employee relations, employees' well-being, and job crafting in the hospitality industry.
Digital CommunicationThe growth of e-commerce over the past decade has significantly influenced product distribution channels within the hospitality and tourism industry. How the information searching process has changed and influenced consumers’ decision making when making hotel reservations?
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Traveler BehaviorHad a bad sleep in hotel rooms? You are not alone. Business travelers may suffer from travel-related or work-related stress on the road, which may cause sleep disruption at hotels. Check out a research study about how business travelers evaluate their sleep quality and what factors may influence their sleep in hotels.
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Food WasteFood waste not only has significant and negative impacts on the environment, but also harms food businesses due to rising food costs. Research indicates that about 1/3 of food grown worldwide is wasted in the stage of consumption, which is mainly driven by consumers’ daily food consumption both in households and foodservice operations.
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