Dr. Hsiangting (Shatina) Chen
Brief bio
Dr. Hsiangting (Shatina) Chen holds a Doctorate of Philosophy in Hospitality Administration from Texas Tech University. Dr. Chen has served as an Assistant Professor in the College of Human Environmental Sciences, Department of Nutrition and Hospitality Management at The University of Alabama since 2015. She teaches Hotel Sales and Service Management, Meeting Management, and Strategic Management in the Hospitality Management Program. Dr. Chen also serves as an undergraduate advisor, UA-MPI advisor, and Hospitality Program Assessment Coordinator. She coordinates Hospitality Management Program newsletters and job postings that help students develop and advance their careers. In terms of research, Dr. Chen serves in journals' editorial boards and the reviewer for several top-tier hospitality and tourism journals. Her research interests include travelers' behavior,consumer psychology, digital marketing communication, corporate social responsibility (CSR) in hospitality businesses. Her current research projects focus on CSR and hospitality employees' stress and well-being. Chen’s projects have been funded by the College of Human Environmental Sciences, the Office of the Vice President for Research and Economic Development (OVPRED) at The University of Alabama, and the PCMA Foundation.
Selected Publications (See Goolge Scholoar or Researchgate for the updated publications)
Certificates
College News
Dr. Chen led hospitality students to IMEX, the largest event for hospitality, meetings, and travel professionals: "What Happened in Vegas"
Dr. Chen assisted students in getting Super Bowl working experience:
Dr. Hsiangting (Shatina) Chen holds a Doctorate of Philosophy in Hospitality Administration from Texas Tech University. Dr. Chen has served as an Assistant Professor in the College of Human Environmental Sciences, Department of Nutrition and Hospitality Management at The University of Alabama since 2015. She teaches Hotel Sales and Service Management, Meeting Management, and Strategic Management in the Hospitality Management Program. Dr. Chen also serves as an undergraduate advisor, UA-MPI advisor, and Hospitality Program Assessment Coordinator. She coordinates Hospitality Management Program newsletters and job postings that help students develop and advance their careers. In terms of research, Dr. Chen serves in journals' editorial boards and the reviewer for several top-tier hospitality and tourism journals. Her research interests include travelers' behavior,consumer psychology, digital marketing communication, corporate social responsibility (CSR) in hospitality businesses. Her current research projects focus on CSR and hospitality employees' stress and well-being. Chen’s projects have been funded by the College of Human Environmental Sciences, the Office of the Vice President for Research and Economic Development (OVPRED) at The University of Alabama, and the PCMA Foundation.
Selected Publications (See Goolge Scholoar or Researchgate for the updated publications)
- Chen, H., Severt, K., Shin, Y., & DiPietro, R. (2020, in press). Invisible yet Powerful: The Unseen Obstacles Women Leaders Face in their Hospitality Careers. Submitted to Journal of Human Resources in Hospitality and Tourism.
- Chen, H. (2019, in press). How can we control food waste? Insight from campus foodservice manager. Journal of Hospitality & Tourism Cases.
- Chen, H., Chen, Y., & Jung, H. (2020). Does Terrorism Impact the Peer-to-Peer Accommodation Market? Empirical Evidence from AirBnB in Paris. Current Issues in Tourism.
- Chen, H., Tong, X., Tan, L., & Kang, L. (2020). Sensory Evaluation and Consumers’ Perceptions toward Microgreens Consumption. Journal of Agriculture and Food Research. doi:10.1016/j.jafr.2020.100051
- Tan, L., Nuffer, H., Feng, J., Kwan, S., Chen, H., Tong, X., & Kang, L. (2019). Antioxidant Properties and Sensory Evaluation of Microgreens from Commercial and Local Farms. Food Science and Human Wellness.
- Chen, H., & Jai, T. (2019). Trust Fall: Data Breach Perceptions from Loyal and Non-Loyal Customers. The Service Industries Journal.
- Chen, H. (2019). Environmental Concerns and Food Consumption: What Drives Consumers’ Actions to Reduce Food Waste? Journal of International Food and Agribusiness Marketing, Vol 31 (3), 273-292.
- Shih, I., Jai, T., Chen, H., & Blum, S. (2019). Greeting from Emily: The Effect of Greeting Cards on Hotel Guest Tipping Behavior. International Journal of Contemporary Hospitality Management, Vol 31 (8), 3058-3076.
- Chen, H., & Jai, T. (2019). Cyber Alarm: Determining the Impacts of Hotel’s Data Breach Messages. International Journal of Hospitality Management, Vol 82, 326-334.
- Chen, H., & Fiscus, J. (2018). The Inhospitable Vulnerability: A Need for Cybersecurity Risk Assessment in the Hospitality Industry. Journal of Hospitality and Tourism Technology, Vol 9 (2), 223-234.
- Chen, H., & Jai, T. (2018). Waste Less, Enjoy More: What Influences Consumers’ Perceptions, Attitudes, and Behavioral Intentions toward Promoting Food Waste Prevention in Restaurants. Journal of Quality Assurance in Hospitality and Tourism, Vol 19 (4), 495-520.
- Chen, H., Severt, K., Shin, Y., Kownlden, A., & Hilliard, T. (2018). Measuring Sleep Quality and Satisfaction in Upscale and Mid-scale Hotels: A Business Travelers’ Perspectives. Journal of Hospitality and Tourism Insight, Vol 1 (3), 188-202.
- Chen, H. (2018). A Pilot Study of Business Travelers’ Stress-coping Strategies. Tourism and Hospitality Research, DOI:1467358417740747.
- Teng, C., Hsu, S., Lai, H., & Chen, H*. (2018). Critical Confrontations: Exploring Ethical Incidents in Taiwanese Hotels. Submitted to International Journal of Hospitality Administration. DOI: doi.org/10.1080/15256480.2018.1511496 (*corresponding author)
- Yoon, S; Chen, H.,* Kim, Y., Jai, T. (2018). Swipe and Book: How Consumers Evaluate the Functionality of Hotel-Reservation Apps. Journal of Tourism Research and Hospitality, 7 (1), doi: 10.4172/2324-8807.1000179 (*corresponding author)
- Chen, H. (2017). Travel Well, Road Warriors: Assessing Business Travelers' Stressors. Tourism Management Perspectives, 22, 1-6.
- Chen, H., Jai, T., Yuan, J. (2017). Unveiling the Role of Information Levels in Consumers’ Evaluative Process on Opaque-selling Hotel Websites. International Journal of Contemporary Hospitality Management, 19 (8), 2139-2157.
- Chen, H., & Yuan, J. (2016). A Journey of Saving Travel Budgets: Consumers’ Intentional Buying Behavior Process on Opaque-Selling Websites. Journal of Hospitality & Marketing Management, 7 (25), 820-840.
- Chen, H., Phelan, K.V & Chang, H. (2016). The Hunt for Online Hotel Deals: What Influences Deal-Prone Travelers’ Booking Intention. Journal of Quality Assurance in Hospitality & Tourism, 17 (3), 333-350.
- Chen, H., Phelan, K.V & Jai, T. (2016). Gender Differences in Deal-Hunting: What Motivates Consumers to Search and Book Hotel Deals? Journal of Hospitality & Marketing Management, 25 (5), 613-639.
- Chen, H., & Yuan, Y. (2014). Blind Savings or Unforeseen Costs? How Consumers Perceive the Benefits and Risks of Using Opaque Selling Websites. Journal of Vacation Marketing, 20(4), 309-322.
- Phelan, K.V., Chen, H., & Haney, M. (2013). “Like” and “Check-in”: How Hotels Utilize Facebook as an Effective Marketing Tool. Journal of Hospitality & Tourism Technology, 4(2), 134-154.
Certificates
- Certified Hospitality Educator (CHE) by American Hotel & Lodging Educational Institute
- Certified Hospitality Industry Analyst (CHIA) by American Hotel & Lodging Educational Institute
- Digital Event Strategist by PCMA
- Project Management Certificate Program by The University of Alabama
- Teaching in Digital Marketing Certificate by Academy of Marketing Science
College News
Dr. Chen led hospitality students to IMEX, the largest event for hospitality, meetings, and travel professionals: "What Happened in Vegas"
Dr. Chen assisted students in getting Super Bowl working experience:
